Opportunity

We are poised to elevate the mobile app experience for coffee enthusiasts. Drawing from Blank Street's sleek aesthetic and user-centric approach, we aim to create a seamless interface that resonates with our client's audience. By prioritising user engagement and intuitive design, we envision a mobile app that not only simplifies the ordering process but also enhances the overall coffee aficionado journey. At The Artistry Atelier, we're committed to merging artistry with functionality to deliver an app experience that truly captivates and delights.

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Challenges

Limited access to data and customer insights poses a significant hurdle, The Artistry Atelier approaches the task with innovative strategies. Leveraging our expertise in design thinking and user research methodologies, we aim to bridge this gap by employing creative solutions. Through qualitative research methods such as user interviews, ethnographic studies, and usability testing, we will uncover valuable insights into customer behaviors, preferences, and pain points. By utilising these insights, we can design a mobile app experience that not only meets user needs but also exceeds expectations, ensuring Blank Street's customers feel understood, valued, and engaged throughout their coffee journey.

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Outcome (recorded over a two week duration of *local testing*)

Channel containment

67% from 36%

Bounce Rate

11% from 24%

NPS

7 from 5

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