Opportunity

The opportunity at hand involves transforming the intricacies of the YouGov in-house dashboard into a seamless and elegant mobile-first app and web solution. By simplifying the complexities of their current system, we aim to enhance accessibility and user experience, ultimately ensuring efficient data utilisation and informed decision-making. This project presents a chance to streamline our processes and elevate user engagement, positioning our platform as a leading solution in the digital landscape.

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Challenges

The challenge we face with the dashboard project lies in navigating through vague requirements and a lack of direction from stakeholders. Without clear guidance, defining project objectives, functionalities, and user needs becomes daunting. Balancing stakeholder expectations while striving for clarity and coherence in the dashboard's design poses a significant challenge. Addressing this ambiguity effectively is crucial to ensuring the project's success and delivering a solution that aligns with both stakeholder expectations and user requirements.

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Outcome (recorded over a three month duration*)

Channel containment

59% from 13%

CSAT

52% from 14%

NPS

6 from 2

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